Why europe ?

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The European market is the economic region consisting of 27 countries that are members of the European Union (EU) as well as countries that are part of the European Free Trade Association (EFTA). The European market is one of the largest and most developed in the world, with a population of over 500 million people and a GDP of over 16 Trillion euros.

EU has created a single market, single currency zone with free movement of goods, services, capital, and people. This has helped to create a favorable business environment for companies looking to expand their operations in Europe.

The European market presents many opportunities for businesses, especially in sectors such as technology, healthcare, renewable energy, and e-commerce. However, it is important for companies to understand the regulatory and legal environment in each individual country they operate in, as well as cultural differences and local consumer preferences.

Being the largest economy in EU, Germany would be the most natural entry point

1. Strong economy: Germany has the largest economy in the EU and is the world's fourth-largest economy. It is home to many successful global companies and has a strong infrastructure that makes it an attractive location for businesses.
2. Central location: Germany is located in the heart of Europe, making it a strategic location for businesses looking to enter the European market. Its central location also allows for easy access to neighboring countries, which can be important for logistics and distribution.
3. Large population: Germany has a population of over 80 million people, making it one of the largest markets in the EU. This provides businesses with a large customer base and a diverse range of potential customers.
4. Business-friendly environment: Germany has a reputation for being a business-friendly country, with a stable political and economic environment, strong legal system, and well-developed infrastructure. These factors make it easier for companies to operate and do business in Germany.
5. High purchasing power: Germany has one of the highest per capita incomes in Europe, which means that consumers have a high purchasing power. This can be an advantage for companies that offer premium products or services.

Overall, Germany's strong economy, central location, large population, business-friendly environment, and high purchasing power make it an attractive market entry point for companies looking to enter the EU market. 

Germany has become a leading hub for startups in Europe, and Berlin has emerged as a center for innovation and entrepreneurship. The German startup ecosystem has grown rapidly in recent years, driven by government support, a strong economy, and a highly skilled workforce.

Berlin has emerged as a hotspot for startups, with a thriving ecosystem of investors, incubators, accelerators, and co-working spaces. The city's startup scene is known for its diversity, with companies in a range of sectors, including fintech, healthtech, e-commerce, and more.

Berlin is attractive to startups looking to establish a new business, due to its affordability, relatively low living costs, creative and cultural scene and is today, a diverse cultural metropolis.  

The German government plays a role in supporting the startup ecosystem, with initiatives such as the German Startup Association and Digital Hubs setup across the country sponsored by the Federal Ministry for Economic Affairs and Climate Action. These provide resources and networking opportunities for startups. The government has also established the High-Tech Gründerfonds, a public-private partnership that provides funding for early-stage startups in the tech sector.

Berlin has a range of incubators and accelerators that provide startups with mentorship, funding, and networking opportunities. The Berlin Senate plays a key role in connecting Asian startups with the Berlin startup ecosystem through their AsiaBerlin Forum. Some of the most well-known incubators and accelerators in Berlin include Factory Berlin, Drivery, The Family, and Axel Springer Plug and Play.

Another advantage of Berlin's startup ecosystem is its access to talent. Germany has a highly skilled workforce, with a focus on technical and engineering skills. Berlin's universities and research institutes provide a steady stream of talent, and the city has also attracted a diverse pool of international talent.

Berlin's startup ecosystem has also attracted significant investment, with venture capital firms from around the world setting up offices in the city. 

In 2021, Berlin-based startups raised over USD 100 billion in 1,351 funding rounds , making it one of the most active startup ecosystems in Europe. 31 Unicorns have their Headquarter in Berlin (out of a total of 63 in Germany) of which, 15 were born in 2021.

As the German startup ecosystem continues to grow, Berlin is likely to remain a leading center for startups in Europe and a hub of innovation for years to come.