De-code asia with us

As most Western markets slow down, Asia is accelerating -  offering massive growth potential. But  it can also be overwhelming for startups and SMEs trying to gain a foothold. In large markets such as India, China, or Indonesia, the scale, competition, and complexity can easily overshadow smaller foreign entrants. 

Local ecosystems are often dominated by well-funded players, regulatory barriers can be intricate, and investor attention gravitates toward proven or homegrown ventures. For many European startups, this means limited visibility, higher entry costs, and slower traction despite strong potential. 

The Smart Entry Point to Asia -  a smaller, more connected hub like Sri Lanka allows startups to receive the attention, support, and partnerships they need to validate, adapt, and grow before expanding regionally.

Sri Lanka is fast emerging as South Asia’s innovation gateway — a vibrant island where strategic location meets modern opportunity. Here’s why it’s the perfect launchpad for your next stage of growth:

Located at the crossroads of Europe–Asia trade routes, Sri Lanka connects you to over        2 billion consumers across South Asia. Its proximity to large economies in the region within a few hours, makes it an ideal regional base for cross-border expansion.

Sri Lanka’s neutral and balanced foreign relations and trade partnerships allows startups to operate across multiple Asian economies without political or regulatory complications.

For many European startups, entering large Asian markets like India or China can feel daunting — with complex regulations, high entry barriers, and ecosystems dominated by big local and global players. Sri Lanka offers a smarter, more agile, and more collaborative alternative.

For European startups and scale-ups, establishing a presence in Sri Lanka also serves as a powerful marketing and brand positioning strategy. Having an overseas office or innovation centre signals global ambition, cross-border capability, and scalability to investors, partners, and customers.

By setting up in Colombo City or  the Port City Special Economic Zone, startups can proudly showcase their South Asia hub — demonstrating they are not just exporting a product but building a global innovation footprint. It’s a strong story that attracts attention, builds trust, and positions your company as an emerging international player ready to engage with diverse markets.

Build and scale efficiently with competitive operational costs and access to a highly skilled, English-speaking workforce in technology, design, marketing, and business services. You get global-quality talent at regional cost levels — without compromising quality or speed.

Sri Lanka’s startup scene is buzzing — from tech incubators and accelerators to university-led innovation hubs and global tech collaborations. The country is fostering a new generation of entrepreneurs building solutions for global markets.

Experience world-class infrastructure, reliable digital connectivity, and a high quality of life in a tropical island setting — making it easy to attract and retain international talent.

Sri Lanka offers the perfect blend of opportunity, talent, and lifestyle — the smart gateway for startups and scale-ups expanding into South Asia

Phase 1 - Virtual Market Exploration & Preparation (3 days) 

Build market understanding, connect with key players, and prepare for on-ground engagement.

• Market Landscape & Opportunities in South Asia - Expert briefings on emerging sectors, investment climate, and innovation trends in Sri Lanka and the wider region.
• Regulatory & Business Environment Deep Dive - Legal setup, taxation, and IP protection to help founders plan a compliant entry strategy.
• Cultural Intelligence Workshop -Understanding Sri Lankan and South Asian business etiquette, communication styles, and negotiation culture.
• Virtual Ecosystem Tours
  Online visits to accelerators, incubators, and co-working hubs — including interactive Q&A with founders and program leaders. 
• Partner & Investor Introductions (Pre-Matchmaking)
  Curated online networking with potential collaborators, investors, and government agencies to build early relations

Phase 2 - On-Ground Immersion in Sri Lanka (3-5 days): 

Experience the ecosystem firsthand, build partnerships, and explore the country’s innovation and culture: 

• Orientation - Briefing with local hosts and networking dinner with ecosystem leaders, government representatives, and media.
• Visits to Innovation Hubs & Accelerators - Meet startups, mentors, and program directors driving the Sri Lankan tech ecosystem.
• Matchmaking & B2B Sessions - Pre-arranged one-on-one meetings with local partners, corporates, and investors aligned to each startup’s goals.
• Roundtables & Knowledge Exchanges - Focused discussions on topics like fintech, sustainability, and digital transformation with policymakers and thought leaders.
• Talent & Team Building Sessions - Learn about hiring, remote team management, and access to skilled talent through local partners.
• Cultural & Nature Immersion - Guided visits to heritage sites, beaches, or the hill country — offering founders a taste of Sri Lanka’s lifestyle and hospitality.