Why europe ?

The European market is the economic region consisting of 27 countries that are members of the European Union (EU) as well as countries that are part of the European Free Trade Association (EFTA). The European market is one of the largest and most developed in the world, with a population of over 500 million people and a GDP of over 16 Trillion euros.

EU has created a single market, single currency zone with free movement of goods, services, capital, and people. This has helped to create a favorable business environment for companies looking to expand their operations in Europe.

The European market presents many opportunities for businesses, especially in sectors such as technology, healthcare, renewable energy, and e-commerce. However, it is important for companies to understand the regulatory and legal environment in each individual country they operate in, as well as cultural differences and local consumer preferences.

Being the largest economy in EU, Germany would be the most natural entry point

1. Strong economy: Germany has the largest economy in the EU and is the world's fourth-largest economy. It is home to many successful global companies and has a strong infrastructure that makes it an attractive location for businesses.
2. Central location: Germany is located in the heart of Europe, making it a strategic location for businesses looking to enter the European market. Its central location also allows for easy access to neighboring countries, which can be important for logistics and distribution.
3. Large population: Germany has a population of over 80 million people, making it one of the largest markets in the EU. This provides businesses with a large customer base and a diverse range of potential customers.
4. Business-friendly environment: Germany has a reputation for being a business-friendly country, with a stable political and economic environment, strong legal system, and well-developed infrastructure. These factors make it easier for companies to operate and do business in Germany.
5. High purchasing power: Germany has one of the highest per capita incomes in Europe, which means that consumers have a high purchasing power. This can be an advantage for companies that offer premium products or services.

Overall, Germany's strong economy, central location, large population, business-friendly environment, and high purchasing power make it an attractive market entry point for companies looking to enter the EU market. 

Germany has become a leading hub for startups in Europe, and Berlin has emerged as a center for innovation and entrepreneurship. 

Berlin is attractive to startups looking to establish a new business, due to its affordability, relatively low living costs, creative and cultural scene and is today, a diverse cultural metropolis.  

Berlin has a range of incubators and accelerators that provide startups with mentorship, funding, and networking opportunities. The Berlin Senate plays a key role in connecting Asian startups with the Berlin startup ecosystem through their AsiaBerlin Forum. Some of the most well-known incubators and accelerators in Berlin include Factory Berlin,  Axel Springer Plug and Play, CIC, Silicon Alley etc 

Berlin has solidified its status as Germany's startup capital, with approximately 500 companies founded each year. The city attracts entrepreneurs and innovators globally, fostering a dynamic and diverse business environment. 

Berlin's economy grew by 0.8% in 2024, outperforming the national average. Despite economic challenges, Germany experienced an 11% increase in startup formations in 2024, with a total of 2,766 new startups registered, reflecting the country's robust entrepreneurial spirit and Berlin's pivotal role as a leading startup hub.

A strong base of local and international VCs, including Earlybird, Project A, and HV Capital, fuel Berlin’s investment activity. HTGF is one of Germany’s most active early-stage investors, pouring funds into over 750 startups since its inception. The Opportunity Fund will launch with a fund volume of $720 million. The German government announced it will invest $13 billion into domestic startups by 2030

As the German startup ecosystem continues to grow, Berlin is likely to remain a leading center for startups in Europe and a hub of innovation for years to come - Startup Genome Report-Berlin

If you are a startup or a scale-up looking to enter the German market and understand the ecosystem,  the AsiaBerlin Summit 2025 from 24-28 November 2025 would be an ideal platform. 

This year, we explore how diverse perspectives drive groundbreaking innovation, with a sharp focus on Creative Industry, HealthTech & BioTech, Mobility & Transport, GreenTech & Energy, and FinTech & InsurTech.

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